2024 confectionery market trends

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With the upgrading of consumption, traditional food has more and more healthy attributes, and candy has begun to upgrade in the direction of health. At present, the whole candy industry is trying to find new breakthrough points in the creativity of function, vegetarian nutrition and sugar reduction, which has become a key part of the innovation trend of the candy industry.

functional sugar
In the candy category, functionality is a potential development direction. Although the market share of functional candy is small, its health effect is still a growth point that can not be ignored.
According to the data of China Business Industry Research Institute, the domestic sales market of functional candy has increased significantly, and the functional sugar market is expected to exceed 8.6 billion yuan in 2022. According to NBJ data, it took only four years (2014-2018) for global sales of functional candy to double.
In the functional candy, especially soft candy is popular. Tmall's consumption data show that in 2020, functional soft candy will become the fastest growing health care product consumption dosage form among young groups such as the post-90s and Z generations. At present, there are products such as vitamin and mineral supplement gummy candy, DHA gummy candy, yeast zinc gummy candy, probiotic gummy candy, melatonin gummy candy, collagen gummy candy, etc.
The advent of functional candy is the extension of traditional candy brands to high-end product categories, and is the high-level and multi-level demand of consumers for candy products.

Sugar-free candy
With the increasing expansion of people's health needs, the trend of "low sugar and no sugar" has hit, so consumers have also put forward demands for candy products-not only to be nutritious and healthy, but also to have less sugar.
Under the background of sugar reduction becoming a global trend, the daily demand of traditional candy is gradually decreasing. According to the report on in-depth market research and investment strategy recommendations of the candy industry from 2019 to 2023, China's candy production was 3.31 million tons in 2017, down 6.0 from 3.52 million tons in 2016. In 2018, China's candy production dropped to 2.88 million tons, down 13.0 from the same period last year, further increasing the decline.
To this end, many enterprises have introduced sugar-free lollipops, such as Dr. Xu Fuji Bear sugar-free lollipops, three squirrels and deer blue sugar-free lollipops, sugar cube sugar-free lollipops, etc. The development of sugar-free candy is worth looking forward.

Vegetarian candy
The plant-based proposition is another important consumer trend in the confectionery market. The data shows that from 2016 to 2020, the compound annual growth rate of confectionery products claiming vegetarian food was 17%, while the compound annual growth rate of confectionery products claiming plant more than doubled last year.
Confectionery manufacturers are removing ingredients such as dairy, gelatin and carmine to meet the growing demand for plant products, which are not only seen as healthier, but also more ethical and sustainable. For example, Canadian candy brand Yumy Bear's low-sugar vegetarian gummies use plant ingredients instead of gelatin.
In recent years, with the diversification of consumers' health demands, a number of candy manufacturers regard the research and development of new products that meet consumer needs as the top priority, and a steady stream of innovative products have injected new vitality into the candy market. Take the "health" train, the candy industry slowly forward.

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