News

Release time:

2023-12-26

As one of the traditional two pillar snack industries in China, the candy industry has maintained rapid growth and its potential market share has been expanding. In the past five years, China's candy market has maintained an annual growth rate of 8%-12%. In 2011, the scale of China's candy industry has reached 62 billion yuan. At the time of the development and expansion of the domestic candy industry, various types of candy, such as health care, low sugar, fun and ecological, have accelerated the pace of collective attack on China's candy market. In contrast, the products of my country's candy market are very single. Under the dual pressure of foreign companies and fierce competition from domestic companies, my country's candy industry has many obstacles to product development. The competition of domestic candy enterprises mainly stays at the price level, and the development of new fields is obviously not enough compared with foreign capital. The phenomenon of product homogeneity has seriously hindered the competition between domestic candy companies and foreign brands, making their profits far less than foreign brands, and the main battlefield of domestic brands has also been forced to sink to the second and third tier markets. It is worth noting that the global annual per capita consumption of candy is about 3kg, while my country is only 0.7kg. Therefore, my country's candy market has huge development potential. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly introduce new products, and constantly enrich the variety of products. China's candy industry is facing the demand pattern of small products and large market. Candy production enterprises are in the stage of structural adjustment, product renewal, survival of the fittest and enterprise restructuring. With the completion of the market operation of candy food from product competition to marketing, the candy industry has entered the era of brand competition.

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