XIAOMIMI

A well-known enterprise in leisure food industry

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SINCE 1983

“China Famous Products” & “National Inspection-Free Product” and our trademark “XIAOMIMI” has been identified as “Guangdong Famous Trademark” and “Guangdong Laozihao”

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OEM&ODM

XIAOMIMI have established “Health Leisure Candy Engineering Research Center” which have been regarded as “Provincial Engineering Centers” .

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XIAOMIMI

Guangdong Xiaomimi Foodstuff Co., Ltd

A well-known enterprise in leisure food industry

SINCE 1983

More than 40 years history

“China Famous Products” & “National Inspection-Free Product” and our trademark “XIAOMIMI” has been identified as “Guangdong Famous Trademark” and “Guangdong Laozihao”

OEM&ODM

Provide you with exclusive customized solutions

XIAOMIMI have established “Health Leisure Candy Engineering Research Center” which have been regarded as “Provincial Engineering Centers” .

About Us

Company Introduction

Guangdong Zhongmai Craft Brewing Development Co., Ltd. is a craft beer company integrating R & D, production and sales. The company covers an area of 20 acres and has an investment of 0.35 billion yuan. It adopts advanced production equipment at home and abroad and is provided by a team of brewing masters in Munich, Germany. Support, the team devotes passion and inspiration to endow beer with rich flavor with brewing technology, and is committed to transforming scientific research results into green and safe big healthy drinks.

The company has a perfect supply chain, professional operation team, by the praise and trust of partners. We have always been committed to providing consumers with higher quality and more flavor of craft beer.

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company start-up

2022
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Investment

3.5 亿元
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Occupation

20

Products Profile

Product Introduction

Here, the taste buds will usher in a wonderful feast, and your mind will be intoxicated by the essence of "Zhonggu wheat! Taste the "middle valley wheat" can share the happy moment with friends, also can enjoy the quiet time. Let's raise our glasses together and explore the charm of "Zhongyumai!

Products

Recommended Products

Thefuture Ofthe Brand

Brand Prospects

Upgrading Trend of Beer Consumption Quality

Mid-Valley Mai Beer-Future


Beer consumption has shifted from an incremental phase to a qualitative one.
High quality craft beer has become the mainstream of consumption

Zhongmai Craft Brewing Company (Zhongyumai) seizes the opportunity of consumption upgrading in the beer industry and launches Zhongyumai Craft Beer series nationwide to provide consumers with better products and provide greater opportunities for the growth and sustainable development of partners.

 

Development Goals

Mid-Valley Mai Beer-Future

01

STEP

Market Advantage

Take advantage of local resources, low transportation costs, and efficient corporate management to fully cultivate the local market.

02

STEP

Packaging products

265 ml bottle

Adapt to the night always KTV, clear bar leisure bar, catering stores
915 ml can

Adapt to STORS, convenience stores, shopping malls and supermarkets
20 litre barrel
Adapt to barbecue shops, fresh beer shops, craft beer halls

03

STEP

Brand Goals

Zhongmai Craft Brewing Development Co., Ltd. aims to create high-quality Zhongguai beer, and is committed to becoming an advanced enterprise of craft beer in Chaoshan area, and gradually moving towards the national market.

Infomation

News

2023-12-26

How many kinds of candy?

Candy categories are: hard candy, sandwich sugar, inflatable sugar, gel sugar, caramel sugar, polishing sugar, gum, chocolate and chocolate products and other categories. Due to the high price of the candy, it was only available to aristocrats until the 18th century. But with the rise of the colonial trade, sugar is no longer a rare thing, many candy manufacturers at this time began to test a variety of candy formula, large-scale production of candy, so that candy into ordinary people's homes. This is an important reason why we can see so many candies today.
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12-26

2023

Candy to buy small common sense

According to the classification of candies, candies can be divided into hard candies, hard sandwich candies, cream candies, gel candies, polished candies, gum-based candies, inflatable candies and tableted candies, among which hard candies are hard and crisp candies with white granulated sugar and starch syrup as the main ingredients. Hard sandwich candies are hard candies containing stuffing hearts in candies; cream candy is made of white granulated sugar, starch syrup (or other sugar), fat and dairy products, with protein not less than 1.5 and fat not less than 3.0, and has special cream flavor and burnt flavor. Gel candy is a soft candy made of edible gum (or starch), white granulated sugar and starch syrup (or other sugar). Polished candy is a bright and firm candy; Gum-based candy is a chewable or blowable candy made of white granulated sugar (or sweetener) and gum-based substance as the main material. Inflatable candy is a candy with fine and uniform bubbles inside the sugar body. Tablet candy is a candy that has been granulated, bonded and pressed. Consumers in the purchase of candy should pay attention to the following points: 1. It is necessary to buy candy in a regular large shopping mall or supermarket, because large shopping malls strictly control the purchase of the products distributed, the purchase channels are standardized, and the quality and after-sales service of the products distributed are guaranteed. 2. Choose and buy products produced by large enterprises or branded enterprises. These enterprises have standardized management and stable product quality. 3, check the label and packaging. First of all, observe whether the outer packaging is neat and clean, whether the handwriting is clear, whether the label is complete, whether the product is within the shelf life, and try to buy recently produced products. 4. Evaluate the senses. Normal candies should be (1) uniform color and luster, pure and moderate fragrance, normal taste and peculiar smell, which should conform to the color and fragrance of the product;(2) No visible impurities, no foaming, no deliquescence, no paper sticking, tight wrapping paper, no breakage and packaging phenomenon;(3) Semi-soft candy containing nuts, peanut kernels, etc., no rancidity, no moth, no mildew; soft candy elastic, no melting sticky phenomenon. 5. The surface of chocolate candy is smooth and delicate, without whitish, mildew and burnt taste.
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12-26

2023

Development of the candy industry in recent years

As one of the traditional two pillar snack industries in China, the candy industry has maintained rapid growth and its potential market share has been expanding. In the past five years, China's candy market has maintained an annual growth rate of 8%-12%. In 2011, the scale of China's candy industry has reached 62 billion yuan. At the time of the development and expansion of the domestic candy industry, various types of candy, such as health care, low sugar, fun and ecological, have accelerated the pace of collective attack on China's candy market. In contrast, the products of my country's candy market are very single. Under the dual pressure of foreign companies and fierce competition from domestic companies, my country's candy industry has many obstacles to product development. The competition of domestic candy enterprises mainly stays at the price level, and the development of new fields is obviously not enough compared with foreign capital. The phenomenon of product homogeneity has seriously hindered the competition between domestic candy companies and foreign brands, making their profits far less than foreign brands, and the main battlefield of domestic brands has also been forced to sink to the second and third tier markets. It is worth noting that the global annual per capita consumption of candy is about 3kg, while my country is only 0.7kg. Therefore, my country's candy market has huge development potential. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly introduce new products, and constantly enrich the variety of products. China's candy industry is facing the demand pattern of small products and large market. Candy production enterprises are in the stage of structural adjustment, product renewal, survival of the fittest and enterprise restructuring. With the completion of the market operation of candy food from product competition to marketing, the candy industry has entered the era of brand competition.
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12-26

2023

Tighter regulations for the candy industry are coming. Packaging labels will continue to improve.

At the annual meeting of the European Candy and Biscuit Association (CAOBISCO) held in Brussels recently, candy manufacturers such as Mars, Ferrero, Yizi, Nestle, and representatives from the European Commission discussed the role that the candy industry should play in health issues. The European Consumer Organization (BEUC) stated that for candy companies, what consumers want is to restrict the children's market.
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